Register

I agree with the Privacy Policy

Industry Press Releases

Ultrabooks, Laptops and Tablets: Complements or Substitutes

July 09, 2013

Research and Markets has announced the addition of the "Ultrabooks, Laptops and Tablets: Complements or Substitutes" report to their offering.

This research analyzes the market for laptops and tablets and the tensions between these product categories. It presents the latest data on purchase patterns, tests consumer demand for Ultrabook laptops, and gauges how Ultrabooks will impact the laptop and tablet markets. Specific attention is also given to the Microsoft Surface product and how it will be received by the tablet market.

Tablets and laptops are both appealing options for consumers, and some purchase one at the expense of the other. Ultrabooks will impact this dynamic by making laptops a more appealing choice in comparison to tablets, but Ultrabook prices will need to come down. Consumers are unwilling to pay a premium for them. - John Barrett, Director, Consumer Analytics, Parks Associates.

From the press release, "Ultrabooks, Laptops and Tablets: Complements or Substitutes."

Previously In The News

Research and Markets: Consumer Segmentation: OTT Video Buyers

Research and Markets has announced the addition of the "Consumer Segmentation: OTT Video Buyers" report to their offering. Consumer Segmentation: OTT Video Buyers analyzes trends in the consump...

IoT’s Extreme Innovation: A new Service Architecture

Today, at the ninth-annual CONNECTIONS ™ Europe: Monetizing Strategies for the Connected Home, hosted by Parks Associates, 18-19 November, iYogi released a whitepaper titled: “IoT’s Extreme Innovat...

Samsung Partners with Mandalay Sports Media to Create Unique Second Screen Content

Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, has entered into a partnership with Mandalay Sports Media to create second screen content to...

Five Ways to Create a Smart Home for the Holidays

In 2014, consumer excitement about the smart home reached epic heights, with hundreds of new devices that monitor, notify, control and secure the home becoming a part of everyday life. While connec...

‹
1
2
...
5
6
7
8
9
10
11
...
49
50
›