Register

I agree with the Privacy Policy

Industry Press Releases

Ultrabooks, Laptops and Tablets: Complements or Substitutes

November 19, 2012

This research analyzes the market for laptops and tablets and the tensions between these product categories. It presents Parks Associates' latest data on purchase patterns, tests consumer demand for Ultrabook laptops, and gauges how Ultrabooks will impact the laptop and tablet markets. Specific attention is also given to the Microsoft Surface product and how it will be received by the tablet market.

"Tablets and laptops are both appealing options for consumers, and some purchase one at the expense of the other. Ultrabooks will impact this dynamic by making laptops a more appealing choice in comparison to tablets, but Ultrabook prices will need to come down. Consumers are unwilling to pay a premium for them." - John Barrett, Director, Consumer Analytics, Parks Associates

From the press release, "Ultrabooks, Laptops and Tablets: Complements or Substitutes."

Previously In The News

Linear, a Nortek Company, Maker of #1 Installed Home Control Platform, Showcases Smart Control - IoT Tech at ISC West

Linear LLC, a subsidiary of Nortek, Inc., today presents a range of next generation smart control and Internet of Things (IoT) technologies in their booth at ISC West. “2GIG® has been a leading...

TV in the Digital Age

As a kickoff to greater focus in this arena, IAB held a Town Hall in May, sponsored by member, Delivery Agent, titled “TV in the Digital Age: How Big Brands are Harnessing the Power of Connected De...

N3TWORK Enhances Internet TV Viewing With Chromecast Integration

Parks Associates estimates total global sales for TV streaming devices will reach nearly 50 million units by 2017. With more people looking to cut cable out of their lives, and estimates showing gr...

PlumChoice and Parks Associates Present “Closing the IoT Gap with Specialized Tech Support”

PlumChoice, Inc., the leading specialized technical services provider in optimizing the benefits consumers and small companies derive from their personal technology experiences, will partner with P...

‹
1
2
...
12
13
14
15
16
17
18
...
49
50
›