Register

I agree with the Privacy Policy

Industry Press Releases

Ultrabooks, Laptops and Tablets: Complements or Substitutes

November 19, 2012

This research analyzes the market for laptops and tablets and the tensions between these product categories. It presents Parks Associates' latest data on purchase patterns, tests consumer demand for Ultrabook laptops, and gauges how Ultrabooks will impact the laptop and tablet markets. Specific attention is also given to the Microsoft Surface product and how it will be received by the tablet market.

"Tablets and laptops are both appealing options for consumers, and some purchase one at the expense of the other. Ultrabooks will impact this dynamic by making laptops a more appealing choice in comparison to tablets, but Ultrabook prices will need to come down. Consumers are unwilling to pay a premium for them." - John Barrett, Director, Consumer Analytics, Parks Associates

From the press release, "Ultrabooks, Laptops and Tablets: Complements or Substitutes."

Previously In The News

Gaming consoles increasingly vital for connected TV viewership, brand advertising

In addition, a November study conducted by market research firm Parks Associates found that about 58 percent of connected TV consumers said that ads on the platform are effective, and more than 80...

Support.com to Present at Parks Associates' CONNECTIONS(TM) Summit at CES

Support.com, Inc., which enables partners to unlock the potential of technology services, today announced it will present at CONNECTIONS™ Summit at CES, January 8, 2013 in Las Vegas. CONNECTIONS Su...

IPSO Alliance Facilitates Rapid Growth of IoT and M2M Markets in 2012, Looks Forward to Continued Success in 2013

"IP technologies and their related communication standards are one of the key enablers for proliferation of embedded wireless devices. It has become critical for companies like UTC, who provide a c...

Ted Werth, PlumChoice® Founder, to Discuss New Opportunities In Tech Support Services at CONNECTIONS™ Summit

What: International research firm Parks Associates is hosting the seventh-annual CONNECTIONS™ Summit at CES on January 8, 2013, providing attendees with insights from top executives and the leading...

‹
1
2
...
33
34
35
36
37
38
39
...
49
50
›