Providing market intelligence for more than 35 years

Industry Press Releases

Ultrabooks, Laptops and Tablets: Complements or Substitutes

This research analyzes the market for laptops and tablets and the tensions between these product categories. It presents Parks Associates' latest data on purchase patterns, tests consumer demand for Ultrabook laptops, and gauges how Ultrabooks will impact the laptop and tablet markets. Specific attention is also given to the Microsoft Surface product and how it will be received by the tablet market.

"Tablets and laptops are both appealing options for consumers, and some purchase one at the expense of the other. Ultrabooks will impact this dynamic by making laptops a more appealing choice in comparison to tablets, but Ultrabook prices will need to come down. Consumers are unwilling to pay a premium for them." - John Barrett, Director, Consumer Analytics, Parks Associates

From the press release, "Ultrabooks, Laptops and Tablets: Complements or Substitutes."

Previously In The News

M2M Gateway Helps Solve Energy Concerns

At this event, energy producers and distributors will be able to learn more about Demand Response solutions which can reduce energy demand during occasional and temporary peak demand periods. Deman...

F-Secure Corporation - Interim report January 1 - December 31, 2012

People have become multi-screeners who use smartphones, tablets, computers or even TVs to get online. According to F-Secure’s Consumer Broadband Survey 2012 (6,400 broadband subscribers from France...

Interview with Stuart Sikes

Ahead of Cable Congress 2013 we speak to Stuart Sikes, President of Parks Associates about cable priorities for 2013 and new trends in consumer technologies. What do you think will drive cable’...

Z-Wave Alliance to Present the Impact of Interoperability at Smart Energy Summit, February 25-27

The Z-Wave Alliance, a consortium of global companies that oversees the world's largest interoperable ecosystem for wireless home control products and services -- announced today that William Schef...