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Industry Press Releases

The Complex Convenience of Consumer Storage Habits

November 21, 2012

This Market Focus analyzes consumer storage habits and the demand for storage solutions. Specifically, it considers the changes in media consumption that are impacting the demand for digital storage; the growing amount of personal content stored online and offline; consumer vulnerability to hard-drive failures; and consumer willingness to pay money for in-home and cloud-based storage solutions.

Parks Associates' Digital Media research service analyzes how new technologies are changing the market for commercially produced content, including movies, TV programs and music.

From the press release, "The Complex Convenience of Consumer Storage Habits."

Previously In The News

TargetSpot Releases Industry’s First Report on Attitudes Towards Digital Audio Advertising

TargetSpot, the largest Digital Audio advertising network, today released the results of its “Attitudes Towards Digital Audio Advertising” Study. Conducted by Parks Associates, this report unveils...

GreenWave Reality Delivers Next Generation Connected Lighting Solution

By simply screwing in the bulbs, consumers can immediately begin to control their lights. The solution comes pre-configured with "home," "away" and "night" Smart Controls. For example, before bed,...

Amdocs Launches Cloud-Based eHealth Solutions to Give Service Providers Fast Entry to Growing Market

Both solutions are device- and protocol-agnostic, which enables communication capable health accessories to relay data to smartphones, tablets or other home gateway equipment, which then sends the...

GreenWave Reality Announces Ambiguous Lighting Solution

Many of these ‘control your home lighting’ systems will see savings based on a learning curve: as people begin to understand the flexibility and range of their new system, and as they begin to unde...

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