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Industry Press Releases

The Complex Convenience of Consumer Storage Habits

November 21, 2012

This Market Focus analyzes consumer storage habits and the demand for storage solutions. Specifically, it considers the changes in media consumption that are impacting the demand for digital storage; the growing amount of personal content stored online and offline; consumer vulnerability to hard-drive failures; and consumer willingness to pay money for in-home and cloud-based storage solutions.

Parks Associates' Digital Media research service analyzes how new technologies are changing the market for commercially produced content, including movies, TV programs and music.

From the press release, "The Complex Convenience of Consumer Storage Habits."

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