The Market for Home Control and Security Systems
Parks Associates' report finds that 14% of all U.S. broadband households are "highly interested" in receiving security services from their ISPs. Further, consumers with professional monitoring, 16% of all U.S. households, are also interested in the new bundling and service options that come with Internet-enabled systems. About 40% would switch from their current monitoring provider if that company does not offer new features such as email alerts, energy management, and lighting automation functions, revealing the importance of bundled services and new IP features in customer retention and subscriber growth.
Companies including AT&T Digital Life, Time Warner, and Comcast are entering the security market to lure first-time security-system users and prompt current customers to switch providers. Parks Associates research shows that communications providers' reputations, lower fees, new benefits, and bundling deals all contribute to a consumers desire to switch services. Meanwhile, providers such as AT&T and ADT Security, are investing for the long-term future of home management and health services that enhance consumers daily lives.
This report analyzes consumer demand for IP-enabled home systems, including security, home control, and energy management systems. It draws from multiple surveys to highlight trends and consumer preferences on feature sets and pricing.
The Security Dealer Perspective
Dealers and installers play a key role in the market for home security systems and have an up-close view of market changes. Their views provide insight into the how the market is evolving and how quickly consumers will adopt the new interactive services offered by traditional players and new entrants like Comcast and AT&T.
This report presents Parks Associates' latest survey of security system installers and their views on market changes including the introduction of interactive services and the entry of broadband providers into the space. It also extensively profiles their sales, installations, and other business activities
From the press release, "US Demand for Private Security Services to Reach $63.8 Billion in 2016."
