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Valuesetters is an Internet-based company that seeks free subscribers and revenue-generating subscribers. Valuesetters operates on an automated basis with the belief that Internet operations, customer sign-ups, sales and game playing should occur without human intervention so that it can quickly expand in the event the number of subscribers begins to rapidly grow on a viral basis. Its focus is on the digital delivery of games, apps, movies and music. Research from Parks Associates shows that 55% of broadband households subscribe to OTT services.