Providing market intelligence for more than 35 years

Industry Press Releases

WD Debuts My Book Elite External Hard Drives With Customizable E-label

According to research firm, Parks Associates, the average U.S. broadband household currently has over 120 GB (gigabytes) of digital media and files, which is projected to grow to over 1 TB of data by 2013. Many consumers store this content on multiple external drives which often makes it difficult to know what or whose content is on which drive. During the development process, WD researchers visited with consumers and frequently noted a variety of ad hoc solutions to the "what’s on the drive?" or the "whose drive is this?" problems, ranging from hand-written notes to machine printed sticky labels. The e-label smart display was conceived as an elegant and practical solution to address this consumer need.

From the press release "WD Debuts My Book Elite External Hard Drives With Customizable E-label" by Anna Ribeiro.

Previously In The News

Research and Markets: Envision: Digital Lifestyles in 2025

Research and Markets has announced the addition of the "Envision: Digital Lifestyles in 2025" report to their offering. This report examines significant emerging technology trends and disruptio...

AllDigital Provides General Corporate Update and Announces Promotion of Michael Linos to President

The rapid growth of consumer consumption and adoption of over-the-top ("OTT") video remains a key area of focus for AllDigital. Strategic Analytics forecasts that North America OTT subscription vid...

Smart Watering System From Blossom Addresses New Water Cutbacks

Blossom fills a need for consumers who wish to do the right thing by the environment, all while bringing the smart home outdoors. "The demand for smart home products is increasing rapidly," said Ma...

N3TWORK Enhances Internet TV Viewing With Chromecast Integration

Parks Associates estimates total global sales for TV streaming devices will reach nearly 50 million units by 2017. With more people looking to cut cable out of their lives, and estimates showing gr...