Even though TV Everywhere is still very much immature, even in North America, research from Park Associates calculates that by mid-2011 the concept will be available to 81% of subscribers in the region. The analyst believes that US TV service providers—in particular Comcast who has been recognised as an early leader with its Fancast Xfinity— have moved aggressively with TV Everywhere and multi-screen services in general regarding them tactical plays to reduce churn and attract younger subscribers.
Indeed the report TV Everywhere: Growth, Solutions, and Strategies found that nearly 40% of US broadband consumers aged 18-34 find TV Everywhere very appealing. According to Parks data, in Western Europe, 40% of subscribers can receive a multi-screen service from their current pay-TV provider. The report cites Sky, Ziggo, and Orange as taking a lead in innovation. By way of contrast, Parks estimates that only 12% of pay-TV subscribers in Eastern Europe can receive a TV Everywhere service from their current provider, with many operators deploying this feature as part of new IP-based systems.
"Service providers realize they need to be the consumer's primary source of video content on all platforms," said Brett Sappington, Senior Analyst, Parks Associates. "In North America and Western Europe, TV Everywhere has moved rapidly from a handful of offerings to widespread availability. Today, operators from all sectors, telco, cable, and satellite, now offer online access to VOD or live TV, with several adding support for smartphones and tablets."
From the article, “81% of N. American pay-TV subs have TV Everywhere capability,” by Joseph O'Halloran
