Register

I agree with the Privacy Policy

Rapid TV News

Amazon gains edge over Netflix in transactional expenditure

October 09, 2014

New research from analyst Parks Associates has revealed the growing commercial clout of online video and OTT in particular Amazon Instant Video which is now a transactional hot spot.

The research found that just over a third (37%) of US broadband households regularly use transactional services for over the top video, such as online video rentals and downloads. The vast majority of consumers making these a la carte purchases also have a streaming video subscription, emphasising the potential role of transactional services to supplement subscription OTT. Approximately two-thirds of Amazon Instant Video subscribers also rent or purchase titles through the service, and their average expenditures are increasing. By contrast, expenditure is decreasing on downloads among Netflix subscribers.

From the article "Amazon gains edge over Netflix in transactional expenditure" by Joseph O'Halloran.

Previously In The News

OTT credential-sharing to cost $500MN in revenue in 2015

It's common for families to share log-in details for services like HBO Go, but that's bad news for programmers: over-the-top (OTT) video service credential sharing will cost the industry $500 milli...

OTT market rife with opportunity for 'innovative' entrants

2015 is proving to be a blockbuster year for over-the-top (OTT) video services, but we are a long way from peak OTT says a Parks Associates study. Indeed the report, The OTT Playbook, Part II:...

Cord-cutting still not common, but OTT soars

Even with new entrants like Sling TV and HBO Now, cord-cutting is still an uncommon phenomenon in the US: Only 7% of its 115 million households have broadband and OTT but no pay-TV. According t...

Consumers show big support for cloud DVR

Consumers in the US are interested in cloud DVRs, with Parks Associates research finding that 51% of pay-TV subscribers would like unlimited space to store DVR recordings. About 50% of US broad...

‹
1
2
...
7
8
9
10
11
12
13
...
19
20
›