Register

I agree with the Privacy Policy

Rapid TV News

Amazon gains edge over Netflix in transactional expenditure

October 09, 2014

New research from analyst Parks Associates has revealed the growing commercial clout of online video and OTT in particular Amazon Instant Video which is now a transactional hot spot.

The research found that just over a third (37%) of US broadband households regularly use transactional services for over the top video, such as online video rentals and downloads. The vast majority of consumers making these a la carte purchases also have a streaming video subscription, emphasising the potential role of transactional services to supplement subscription OTT. Approximately two-thirds of Amazon Instant Video subscribers also rent or purchase titles through the service, and their average expenditures are increasing. By contrast, expenditure is decreasing on downloads among Netflix subscribers.

From the article "Amazon gains edge over Netflix in transactional expenditure" by Joseph O'Halloran.

Previously In The News

Three-quarters of connected TV users engage with online TV

In fact, new research from Parks Associates has revealed that 75% of those with internet-connected smart TVS regularly watch online video. Moreover, Parks also found that the percentage of US smart...

Discounts and promotions bring cord-cutters back to pay-TV

New research from Parks Associates has found that promotions such as offering free or discounted premium channels are the most effective tool for pay-TV providers in luring back subscribers lost to...

Multiscreen services to reach over 100 million W Euro pay-TV subscribers by 2016

Pay-TV providers in Europe and Asia are faced with low ARPUs, growing competitive threats, and rival multiscreen services, driving many to explore new business strategies in video services, accordi...

Connected TV growth means a sea of change for TV advertising

The number of North American households with a smart TV will reach 87 million by 2016, according to new research from Parks Associates. That will have major ramifications on how viewers think of an...

‹
1
2
...
8
9
10
11
12
13
14
...
19
20
›