Register

I agree with the Privacy Policy

Rapid TV News

Canadians embrace both traditional TV and OTT streaming

March 20, 2015

Nearly 60% of Canadian broadband households have at least one connected CE, including a smart TV, Blu-ray player, gaming console, connected PVR/DVR, or streaming media device connected to the Internet, according to research from Parks Associates.

The analyst's report, Emerging Power of IoT in Canada, took a look at adoption levels for connected devices, usage patterns and the impact devices are having on broadband and pay-TV service providers. It found that almost three-fourths of Canadian broadband households stream or download online video at least once a month; and 31% download movies or TV shows at least once a month.

Furthermore, 89% of Canadian broadband households also have pay-TV services, but only 12% of these pay-TV households are aware of having TV everywhere as part of their service --- suggesting that pay-TV operators aren’t adequately marketing the TVE benefits and service to their consumers.

From the article "Canadians embrace both traditional TV and OTT streaming" by Michelle Clancy.

Previously In The News

4KTVs to hit mainstream pricing by 2016

4KTVs will follow a similar, but faster, growth pattern as HDTVs, which have reached 82% of US broadband households after 15 years on the market, according to Parks Associates. The firm predict...

NAB 2014: Roku outguns Apple TV on TV and movie over-the-top use

Leading US analyst Parks Associates has revealed survey data showing that more Roku owners than Apple TV owners use an over-the-top (OTT) service. Specifically, the firm's Streaming CE and Cont...

Young viewers key in driving OTT market

A report from Parks Associates has revealed the full extent to which younger viewers are driving the uptake of over-the-top (OTT) services, in particular over multiple devices. The analyst's Tr...

‹
1
2
...
8
9
10
11
12
13
14
15
16
17