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Canadians embrace both traditional TV and OTT streaming

March 20, 2015

Nearly 60% of Canadian broadband households have at least one connected CE, including a smart TV, Blu-ray player, gaming console, connected PVR/DVR, or streaming media device connected to the Internet, according to research from Parks Associates.

The analyst's report, Emerging Power of IoT in Canada, took a look at adoption levels for connected devices, usage patterns and the impact devices are having on broadband and pay-TV service providers. It found that almost three-fourths of Canadian broadband households stream or download online video at least once a month; and 31% download movies or TV shows at least once a month.

Furthermore, 89% of Canadian broadband households also have pay-TV services, but only 12% of these pay-TV households are aware of having TV everywhere as part of their service --- suggesting that pay-TV operators aren’t adequately marketing the TVE benefits and service to their consumers.

From the article "Canadians embrace both traditional TV and OTT streaming" by Michelle Clancy.

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