Register

I agree with the Privacy Policy

Rapid TV News

Comcast Stream: Where’s the value prop?

July 18, 2015

The service is being compared to DISH Network's $20-a-month Sling TV, which is a skinny TV package with about 20 cable networks in its core package.

"This service is part of a larger trend of pay-TV providers trying to come to terms with the new world of video service competition," says Brett Sappington, director of research at Parks Associates. "In offering access to a small set of linear channels, Comcast's new service is similar to Dish Network's Sling TV. Unlike Sling TV, however, Stream will only be available to Xfinity internet customers and not to the general public. Bell Canada's CraveTV is an example of another OTT video service from an operator that is only available to current pay-TV or broadband subscribers."

However, Stream is mostly focused on offering broadcast network access — a differentiator in the OTT world when paired with an array of cable nets. As it is, the service is basically replicating what people can get over-the-air for free with an antennae, only accessible via Web and mobile. And, it’s not true OTT, because to access it requires that the customer also be an Xfinity broadband subscriber.

From the article "Comcast Stream: Where’s the value prop?" by Michelle Clancy.

Previously In The News

Three-quarters of connected TV users engage with online TV

In fact, new research from Parks Associates has revealed that 75% of those with internet-connected smart TVS regularly watch online video. Moreover, Parks also found that the percentage of US smart...

Discounts and promotions bring cord-cutters back to pay-TV

New research from Parks Associates has found that promotions such as offering free or discounted premium channels are the most effective tool for pay-TV providers in luring back subscribers lost to...

Multiscreen services to reach over 100 million W Euro pay-TV subscribers by 2016

Pay-TV providers in Europe and Asia are faced with low ARPUs, growing competitive threats, and rival multiscreen services, driving many to explore new business strategies in video services, accordi...

Connected TV growth means a sea of change for TV advertising

The number of North American households with a smart TV will reach 87 million by 2016, according to new research from Parks Associates. That will have major ramifications on how viewers think of an...

‹
1
2
...
8
9
10
11
12
13
14
...
19
20
›