Register

I agree with the Privacy Policy

Rapid TV News

Cord-cutters approach 7% of US TV population

March 12, 2015

While consumers watch more than 30 hours of video per week on average, the number of households planning to cancel their pay-TV service (potential cord-cutters) has also increased, reaching 7% of US broadband households with a pay-TV service.

That's the word from a Parks Associates report, Under Attack: Assessing New Threats to Pay TV, which notes that the new deal between Apple and HBO to stream the HBO Now streaming service to Apple devices is just the latest example of reasons why consumers will continue to cut the cord.

"The pay-TV industry is experiencing a slow crisis in terms of paying customers," said Brett Sappington, director of research at Parks Associates. "Content is key to attracting and retaining consumers, and consumers are now looking beyond pay-TV for that content."

From the article "Cord-cutters approach 7% of US TV population" by Michelle Clancy.

Previously In The News

Pay-TV due to launch 4K in a major way

While significant obstacles remain to the 4K market, at least one researcher is bullish on its outlook: 46 million households worldwide will subscribe to an UltraHD pay-TV service by 2018, accordin...

Amazon gains edge over Netflix in transactional expenditure

New research from analyst Parks Associates has revealed the growing commercial clout of online video and OTT in particular Amazon Instant Video which is now a transactional hot spot. The resear...

Two-fifths of German, Spanish broadband homes own a smart TV

Europe is increasingly a connected TV territory says a Parks Associates study showing more than 40% of broadband households in Germany and Spain own a smart TV, while UK adoption of smart TVs is at...

Gaming consoles are the No. 1 connected device in US homes

Talk about a shift in content consumption: 46% of US broadband households now have an Internet-connected game console and over a quarter (28%) use it as their primary connected CE device, says Park...

‹
1
2
...
5
6
7
8
9
10
11
...
19
20
›