Register

I agree with the Privacy Policy

Rapid TV News

Cord-cutting still not common, but OTT soars

June 11, 2015

Even with new entrants like Sling TV and HBO Now, cord-cutting is still an uncommon phenomenon in the US: Only 7% of its 115 million households have broadband and OTT but no pay-TV.

According to Parks Associates, 57% of U.S. broadband households subscribe to an OTT video service, meaning that an awful lot of them have cable too. Those 8.4 million non-pay-TV households represent consumers who have discontinued pay-TV service, and those who have never subscribed to pay-TV.

Among European broadband households, 57% take OTT in the UK, 29% in Spain and 24% in Germany. But 4% or less are OTT-only, among all households. That being said, OTT video service subscription revenues will increase from nearly $9 billion in 2014 to over $19 billion in 2019, the firm found, as the market heats up.

From the article "Cord-cutting still not common, but OTT soars" by Michelle Clancy.

Previously In The News

Seagate launches personalised Roku channel

"Streaming of entertainment content continues to grow – two-thirds of US broadband households currently connect a CE device to their TV sets – meaning that consumers have a wide variety of viewing...

Half of pay-TV subs with HBO OTT would cut the cord

HBO's prospects for picking up a new audience with a standalone streaming service are looking pretty good: about 17% of US broadband households are likely to subscribe to an over-the-top (OTT) vide...

TV users gravitate towards dedicated apps

In a move that could have profound ramifications for programming, more research has confirmed the trend that TV users are increasingly turning to dedicated apps to access TV channels. According...

Pain is in Spain as UK, Germany lead in Euro pay-TV

Pay-TV adoption in Germany and the UK has reached levels of penetration nearly double that found in other key markets, in particular Spain, according to data from Parks Associates. Revealing it...

1
2
3
4
5
6
7
8
9
10
...
19
20
›