Register

I agree with the Privacy Policy

Rapid TV News

Cord-cutting still not common, but OTT soars

June 11, 2015

Even with new entrants like Sling TV and HBO Now, cord-cutting is still an uncommon phenomenon in the US: Only 7% of its 115 million households have broadband and OTT but no pay-TV.

According to Parks Associates, 57% of U.S. broadband households subscribe to an OTT video service, meaning that an awful lot of them have cable too. Those 8.4 million non-pay-TV households represent consumers who have discontinued pay-TV service, and those who have never subscribed to pay-TV.

Among European broadband households, 57% take OTT in the UK, 29% in Spain and 24% in Germany. But 4% or less are OTT-only, among all households. That being said, OTT video service subscription revenues will increase from nearly $9 billion in 2014 to over $19 billion in 2019, the firm found, as the market heats up.

From the article "Cord-cutting still not common, but OTT soars" by Michelle Clancy.

Previously In The News

Nielsen: Cord-cutting may be vastly overstated

Still, other researchers disagree with Nielsen’s conclusions. Parks Associates recently found that the number of households planning to cancel their pay-TV service (potential cord-cutters) has incr...

US online pay-TV households set to double

“In 2017, 14% of non-pay-TV households were planning to subscribe to a service in the next 12 months, a notable increase from 2015 and 2016,” said Parks Associates senior director of research Brett...

Connected CE, streaming devices to dominate holiday sales

Connected entertainment devices, including game consoles and streaming media devices, will be among the most popular gifts for the holiday season, according to Parks Associates. Among connected...

Entone readies Magi hybrid TV DVR for Cable

Entone is announcing its Magi Hybrid CATV Media Gateway at the SCTE Cable-Tec Expo, targeted at cable operators looking to deliver an integrated hybrid TV service that combines live TV, DVR and ove...

‹
1
2
3
4
5
6
7
8
9
10
...
16
17
›