Register

I agree with the Privacy Policy

Rapid TV News

Cord-cutting still not common, but OTT soars

June 11, 2015

Even with new entrants like Sling TV and HBO Now, cord-cutting is still an uncommon phenomenon in the US: Only 7% of its 115 million households have broadband and OTT but no pay-TV.

According to Parks Associates, 57% of U.S. broadband households subscribe to an OTT video service, meaning that an awful lot of them have cable too. Those 8.4 million non-pay-TV households represent consumers who have discontinued pay-TV service, and those who have never subscribed to pay-TV.

Among European broadband households, 57% take OTT in the UK, 29% in Spain and 24% in Germany. But 4% or less are OTT-only, among all households. That being said, OTT video service subscription revenues will increase from nearly $9 billion in 2014 to over $19 billion in 2019, the firm found, as the market heats up.

From the article "Cord-cutting still not common, but OTT soars" by Michelle Clancy.

Previously In The News

Video services, pay-TV and OTT set for big change

Consumer viewership of online video has dramatically increased in the past few years, and this trend will continue in 2012, according to a research note from Parks Associates. Parks said that this...

Pain is in Spain as UK, Germany lead in Euro pay-TV

Pay-TV adoption in Germany and the UK has reached levels of penetration nearly double that found in other key markets, in particular Spain, according to data from Parks Associates. Revealing it...

TV users gravitate towards dedicated apps

In a move that could have profound ramifications for programming, more research has confirmed the trend that TV users are increasingly turning to dedicated apps to access TV channels. According...

CES 2014: 103MN US pay-TV households by end of 2014

The lure of the new in terms of functionality is to provide a spur to the US pay-TV market over the course of 2014 according to a new survey from Parks Associates presented at CES 2014. The ana...

‹
1
2
3
4
5
6
7
8
9
10
...
16
17
›