Register

I agree with the Privacy Policy

Rapid TV News

Cord-cutting still not common, but OTT soars

June 11, 2015

Even with new entrants like Sling TV and HBO Now, cord-cutting is still an uncommon phenomenon in the US: Only 7% of its 115 million households have broadband and OTT but no pay-TV.

According to Parks Associates, 57% of U.S. broadband households subscribe to an OTT video service, meaning that an awful lot of them have cable too. Those 8.4 million non-pay-TV households represent consumers who have discontinued pay-TV service, and those who have never subscribed to pay-TV.

Among European broadband households, 57% take OTT in the UK, 29% in Spain and 24% in Germany. But 4% or less are OTT-only, among all households. That being said, OTT video service subscription revenues will increase from nearly $9 billion in 2014 to over $19 billion in 2019, the firm found, as the market heats up.

From the article "Cord-cutting still not common, but OTT soars" by Michelle Clancy.

Previously In The News

US pay-TV subscribers embrace cloud DVR

More than 45% of US pay-TV subscribers are interested in cloud DVR technology, according to research from Parks Associates. In particular, consumers are interested in unlimited storage space an...

Seagate launches personalised Roku channel

"Streaming of entertainment content continues to grow – two-thirds of US broadband households currently connect a CE device to their TV sets – meaning that consumers have a wide variety of viewing...

More than 25% of US homes to have streaming player by 2015

The likes of Roku, Apple and increasingly Amazon Fire TV are driving rapid expansion of streaming media players in US households according to research from Parks Associates. Indeed The Evolving...

Three out of seven key segments dominate multiscreen video

Despite the diffuse nature of multiscreen devices, just three types of consumers — travellers, avid viewers and multiscreeners — watch the most mobile video content according to research from Parks...

‹
1
2
3
4
5
6
7
8
9
10
...
16
17
›