Register

I agree with the Privacy Policy

Rapid TV News

Escalating mobile video usage will force operator investment in 2012

January 12, 2012

"Smartphone user growth translates into skyrocketing mobile data usage, which will test network capacity as well as pricing power of the operators," noted Parks Associates.

Parks Associates noted that operators have several solutions to manage escalating data traffic, and two of them rely on capital expenditures: 1) Intelligent network policy protocols to prioritize network traffic by type through solutions from companies like Tekelec; 2) Traffic optimization tools for data-intensive applications such as video using solutions from companies like Bytemobile; 3) Offloading solutions such as Wi-Fi and small cell technologies from companies like Kineto Wireless and IP Access; and 4) Expand capacity-acquiring spectrum and move traffic to more efficient networks like LTE.

However, the ROI model for that investment is far from clear. Charging more, implementing usage-based data plans and offering tiers of service can only go so far--and often frustrate rather than delight customers. "Only 58% of U.S. mobile data users are very satisfied with their monthly data quota, and an even lower percentage (41%) are satisfied with the price of their current data plan," said Parks Associates. "How mobile operators address consumer data needs and dissatisfaction with costs will be critical issues in 2012."

From the article, "Escalating mobile video usage will force operator investment in 2012" by Michelle Clancy

Previously In The News

Discounts and promotions bring cord-cutters back to pay-TV

New research from Parks Associates has found that promotions such as offering free or discounted premium channels are the most effective tool for pay-TV providers in luring back subscribers lost to...

Two-thirds of connected TV owners connecting

Over the last couple of years one of the strangest trends has been for connected TV owners not to plug in their devices, but this is no longer the case according to Parks Associates. The TV ana...

Tablet ownership set to skyrocket in 2013, driving video thirst

The number of US tablet users will increase by 61% from 2013 to 2014 to exceed 130 million in 2014, according to a white paper on multiscreen video strategies from Parks Associates and mPortal. And...

TV users gravitate towards dedicated apps

In a move that could have profound ramifications for programming, more research has confirmed the trend that TV users are increasingly turning to dedicated apps to access TV channels. According...

‹
1
2
...
8
9
10
11
12
13
14
15
16
17
›