Register

I agree with the Privacy Policy

Rapid TV News

European connected TV market surpasses US

November 11, 2014

Europe is a hot spot for connected TV driven by rapidly expanding broadband and over-the-top (OTT) services according to research from Parks Associates.

Parks Pc to TVAmong the findings contained in the analyst's New European Entertainment and Internet of Things research Parks found that 54% of broadband households in Spain and 38% in both the UK and Germany have a PC connected to the TV, compared with 32% in the US.

"Growth of broadband services and expansion of OTT services are driving systematic changes throughout Europe's video industry," explained Brett Sappington, director, research, Parks Associates. "Netflix is expanding, and new entrants are launching video services. Pay-TV providers are introducing their own services to compete with these new players, and broadcasters are expanding access to online video. They will find a receptive audience as European broadband households are very active online. Many are eager to get online content on the television, evidenced by the strong adoption of PC-to-TV connections and smart TVs."

From the article "European connected TV market surpasses US" by Joseph O'Halloran.

Previously In The News

OTT credential-sharing to cost $500MN in revenue in 2015

It's common for families to share log-in details for services like HBO Go, but that's bad news for programmers: over-the-top (OTT) video service credential sharing will cost the industry $500 milli...

OTT market rife with opportunity for 'innovative' entrants

2015 is proving to be a blockbuster year for over-the-top (OTT) video services, but we are a long way from peak OTT says a Parks Associates study. Indeed the report, The OTT Playbook, Part II:...

Cord-cutting still not common, but OTT soars

Even with new entrants like Sling TV and HBO Now, cord-cutting is still an uncommon phenomenon in the US: Only 7% of its 115 million households have broadband and OTT but no pay-TV. According t...

Consumers show big support for cloud DVR

Consumers in the US are interested in cloud DVRs, with Parks Associates research finding that 51% of pay-TV subscribers would like unlimited space to store DVR recordings. About 50% of US broad...

‹
1
2
...
7
8
9
10
11
12
13
...
19
20
›