Register

I agree with the Privacy Policy

Rapid TV News

European connected TV market surpasses US

November 11, 2014

Europe is a hot spot for connected TV driven by rapidly expanding broadband and over-the-top (OTT) services according to research from Parks Associates.

Parks Pc to TVAmong the findings contained in the analyst's New European Entertainment and Internet of Things research Parks found that 54% of broadband households in Spain and 38% in both the UK and Germany have a PC connected to the TV, compared with 32% in the US.

"Growth of broadband services and expansion of OTT services are driving systematic changes throughout Europe's video industry," explained Brett Sappington, director, research, Parks Associates. "Netflix is expanding, and new entrants are launching video services. Pay-TV providers are introducing their own services to compete with these new players, and broadcasters are expanding access to online video. They will find a receptive audience as European broadband households are very active online. Many are eager to get online content on the television, evidenced by the strong adoption of PC-to-TV connections and smart TVs."

From the article "European connected TV market surpasses US" by Joseph O'Halloran.

Previously In The News

Pay-TV due to launch 4K in a major way

While significant obstacles remain to the 4K market, at least one researcher is bullish on its outlook: 46 million households worldwide will subscribe to an UltraHD pay-TV service by 2018, accordin...

Amazon gains edge over Netflix in transactional expenditure

New research from analyst Parks Associates has revealed the growing commercial clout of online video and OTT in particular Amazon Instant Video which is now a transactional hot spot. The resear...

Two-fifths of German, Spanish broadband homes own a smart TV

Europe is increasingly a connected TV territory says a Parks Associates study showing more than 40% of broadband households in Germany and Spain own a smart TV, while UK adoption of smart TVs is at...

Gaming consoles are the No. 1 connected device in US homes

Talk about a shift in content consumption: 46% of US broadband households now have an Internet-connected game console and over a quarter (28%) use it as their primary connected CE device, says Park...

‹
1
2
3
4
5
6
7
8
9
10
...
19
20
›