Providing market intelligence for more than 35 years

Rapid TV News

Gaming consoles are the No. 1 connected device in US homes

Talk about a shift in content consumption: 46% of US broadband households now have an Internet-connected game console and over a quarter (28%) use it as their primary connected CE device, says Parks Associates.

From a video standpoint, the trend is profound: The report found that among these primary console users, roughly three-quarters use the gaming console to access non-gaming content online at least weekly, and nearly 40% access such content for more than 10 hours per week.

From the article "Gaming consoles are the No. 1 connected device in US homes" by Michelle Clancy.

Previously In The News

TV users gravitate towards dedicated apps

In a move that could have profound ramifications for programming, more research has confirmed the trend that TV users are increasingly turning to dedicated apps to access TV channels. According...

Roku, Apple TV penetration doubles in two years

The number of US broadband households with a streaming video media device, such as a Roku or an Apple TV, has doubled since 2011, reaching 14% in 2013, new research has revealed. Parks Associat...

More than two-fifths of US broadband homes take online video

The result of increased access in US homes not only to high speed networks but also over-the-top (OTT) content is driving a huge uptake in online video according to new research by Parks Associates...

LiveRail notches growth in Q3 for programmatic ads

The LiveRail platform sends more than 400,000 bid requests per second to over 90 buyers/bidders, enabling them to purchase video advertising inventory in real-time. LiveRail is forecasting that it...