Providing market intelligence for more than 35 years

Rapid TV News

Gaming consoles are the No. 1 connected device in US homes

Talk about a shift in content consumption: 46% of US broadband households now have an Internet-connected game console and over a quarter (28%) use it as their primary connected CE device, says Parks Associates.

From a video standpoint, the trend is profound: The report found that among these primary console users, roughly three-quarters use the gaming console to access non-gaming content online at least weekly, and nearly 40% access such content for more than 10 hours per week.

From the article "Gaming consoles are the No. 1 connected device in US homes" by Michelle Clancy.

Previously In The News

4KTVs to hit mainstream pricing by 2016

4KTVs will follow a similar, but faster, growth pattern as HDTVs, which have reached 82% of US broadband households after 15 years on the market, according to Parks Associates. The firm predict...

NAB 2014: Roku outguns Apple TV on TV and movie over-the-top use

Leading US analyst Parks Associates has revealed survey data showing that more Roku owners than Apple TV owners use an over-the-top (OTT) service. Specifically, the firm's Streaming CE and Cont...

Young viewers key in driving OTT market

A report from Parks Associates has revealed the full extent to which younger viewers are driving the uptake of over-the-top (OTT) services, in particular over multiple devices. The analyst's Tr...