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Rapid TV News

LiveRail notches growth in Q3 for programmatic ads

December 06, 2013

The LiveRail platform sends more than 400,000 bid requests per second to over 90 buyers/bidders, enabling them to purchase video advertising inventory in real-time. LiveRail is forecasting that it will deliver 5 billion video ad impressions globally this month.

"Media buyers have quickly realised the benefits of programmatic buying for online display, such as cost efficiencies, reduced ad waste, transparency and control, and are looking to apply the same strategies to their online video ad campaign planning and buying," said Heather Way, senior analyst at Parks Associates. "This is evident in LiveRail's impressive year-over-year growth."

From the article, "LiveRail notches growth in Q3 for programmatic ads" by Michelle Clancy.

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