Register

I agree with the Privacy Policy

Rapid TV News

LiveRail notches growth in Q3 for programmatic ads

December 06, 2013

The LiveRail platform sends more than 400,000 bid requests per second to over 90 buyers/bidders, enabling them to purchase video advertising inventory in real-time. LiveRail is forecasting that it will deliver 5 billion video ad impressions globally this month.

"Media buyers have quickly realised the benefits of programmatic buying for online display, such as cost efficiencies, reduced ad waste, transparency and control, and are looking to apply the same strategies to their online video ad campaign planning and buying," said Heather Way, senior analyst at Parks Associates. "This is evident in LiveRail's impressive year-over-year growth."

From the article, "LiveRail notches growth in Q3 for programmatic ads" by Michelle Clancy.

Previously In The News

Nielsen: Cord-cutting may be vastly overstated

Still, other researchers disagree with Nielsen’s conclusions. Parks Associates recently found that the number of households planning to cancel their pay-TV service (potential cord-cutters) has incr...

US online pay-TV households set to double

“In 2017, 14% of non-pay-TV households were planning to subscribe to a service in the next 12 months, a notable increase from 2015 and 2016,” said Parks Associates senior director of research Brett...

Connected CE, streaming devices to dominate holiday sales

Connected entertainment devices, including game consoles and streaming media devices, will be among the most popular gifts for the holiday season, according to Parks Associates. Among connected...

Entone readies Magi hybrid TV DVR for Cable

Entone is announcing its Magi Hybrid CATV Media Gateway at the SCTE Cable-Tec Expo, targeted at cable operators looking to deliver an integrated hybrid TV service that combines live TV, DVR and ove...

‹
1
2
3
4
5
6
7
8
9
10
...
19
20
›