Providing market intelligence for more than 35 years

Rapid TV News

More than 25% of US homes to have streaming player by 2015

The likes of Roku, Apple and increasingly Amazon Fire TV are driving rapid expansion of streaming media players in US households according to research from Parks Associates.

Indeed The Evolving Market For Streaming Media Devices report found that more than a quarter of US households will likely have a streaming media player by 2015. By the end of 2013, Roku accounted for nearly half (46%) of streaming media players purchased in the US in 2013, while closest competitor Apple had 26%. This gap has widened since 2013, when 37% of streaming media player owners used Roku most and 24% used Apple TV most. Parks Associates forecast that global sales for streaming media players will reach nearly 50 million by 2017 while broadband household penetration in the US will exceed 38%.

From the article "More than 25% of US homes to have streaming player by 2015" by Joseph O'Halloran.

Previously In The News

TV Everywhere fails as a retention strategy in US

Adoption and ARPU for three-screen (TV/PC/cell phone) subscription video packages, including single-play services, bundled packages and stand-alone OTT services is on the rise, according to new res...

The jury is out on 3G tablet sales

Other firms are forecasting robust growth for 3G-enabled tablets. Parks Associates sees sales of tablet computers accelerating as the number of global 3G and 4G wireless subscribers grows. Earlier...

TV Everywhere spreads across Europe

Following its increasing adoption in the US, the concept of TV Everywhere is now proliferating across Europe according to new research by Parks Associates. The analysts found that households in...

81% of N. American pay-TV subs have TV Everywhere capability

Even though TV Everywhere is still very much immature, even in North America, research from Park Associates calculates that by mid-2011 the concept will be available to 81% of subscribers in the re...