Register

I agree with the Privacy Policy

Rapid TV News

More than 25% of US homes to have streaming player by 2015

July 09, 2014

The likes of Roku, Apple and increasingly Amazon Fire TV are driving rapid expansion of streaming media players in US households according to research from Parks Associates.

Indeed The Evolving Market For Streaming Media Devices report found that more than a quarter of US households will likely have a streaming media player by 2015. By the end of 2013, Roku accounted for nearly half (46%) of streaming media players purchased in the US in 2013, while closest competitor Apple had 26%. This gap has widened since 2013, when 37% of streaming media player owners used Roku most and 24% used Apple TV most. Parks Associates forecast that global sales for streaming media players will reach nearly 50 million by 2017 while broadband household penetration in the US will exceed 38%.

From the article "More than 25% of US homes to have streaming player by 2015" by Joseph O'Halloran.

Previously In The News

Cord-cutters approach 7% of US TV population

While consumers watch more than 30 hours of video per week on average, the number of households planning to cancel their pay-TV service (potential cord-cutters) has also increased, reaching 7% of U...

Canadians embrace both traditional TV and OTT streaming

Nearly 60% of Canadian broadband households have at least one connected CE, including a smart TV, Blu-ray player, gaming console, connected PVR/DVR, or streaming media device connected to the Inter...

OTT video quests for special treatment via 'managed service' status

Similarly, research from Parks Associates shows on-demand video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24. "Gr...

Nielsen: Cord-cutting may be vastly overstated

Still, other researchers disagree with Nielsen’s conclusions. Parks Associates recently found that the number of households planning to cancel their pay-TV service (potential cord-cutters) has incr...

‹
1
2
...
6
7
8
9
10
11
12
...
19
20
›