It would appear that over-the-top (OTT) has truly crossed the proverbial chasm in the US with 55% of broadband households subscribing to such services according to research from Parks Associates.
This could open up new opportunities for cloud solutions, said the analyst, but don't count traditional TV out. Indeed, OTT uptake appears to be additive to the TV experience.
"Over 50% of US broadband households have at least one TV series that they 'never miss,'" said Glenn Hower, research analyst at Parks Associates. "Offering multiple content options is increasingly important as more consumers turn to connected CE and mobile devices for their video, audio, and other media needs. We see considerable demand for the functions created by cloud solutions."
From the article "More than half of Americans subscribe to OTT" by Michelle Clancy.
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