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More than half of Americans subscribe to OTT

September 25, 2014

It would appear that over-the-top (OTT) has truly crossed the proverbial chasm in the US with 55% of broadband households subscribing to such services according to research from Parks Associates.

This could open up new opportunities for cloud solutions, said the analyst, but don't count traditional TV out. Indeed, OTT uptake appears to be additive to the TV experience.

"Over 50% of US broadband households have at least one TV series that they 'never miss,'" said Glenn Hower, research analyst at Parks Associates. "Offering multiple content options is increasingly important as more consumers turn to connected CE and mobile devices for their video, audio, and other media needs. We see considerable demand for the functions created by cloud solutions."

From the article "More than half of Americans subscribe to OTT" by Michelle Clancy.

Previously In The News

More than two-fifths of US broadband homes take online video

The result of increased access in US homes not only to high speed networks but also over-the-top (OTT) content is driving a huge uptake in online video according to new research by Parks Associates...

Roku, Apple TV penetration doubles in two years

The number of US broadband households with a streaming video media device, such as a Roku or an Apple TV, has doubled since 2011, reaching 14% in 2013, new research has revealed. Parks Associat...

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