Register

I agree with the Privacy Policy

Rapid TV News

More than half of Americans subscribe to OTT

September 25, 2014

It would appear that over-the-top (OTT) has truly crossed the proverbial chasm in the US with 55% of broadband households subscribing to such services according to research from Parks Associates.

This could open up new opportunities for cloud solutions, said the analyst, but don't count traditional TV out. Indeed, OTT uptake appears to be additive to the TV experience.

"Over 50% of US broadband households have at least one TV series that they 'never miss,'" said Glenn Hower, research analyst at Parks Associates. "Offering multiple content options is increasingly important as more consumers turn to connected CE and mobile devices for their video, audio, and other media needs. We see considerable demand for the functions created by cloud solutions."

From the article "More than half of Americans subscribe to OTT" by Michelle Clancy.

Previously In The News

Video services, pay-TV and OTT set for big change

Consumer viewership of online video has dramatically increased in the past few years, and this trend will continue in 2012, according to a research note from Parks Associates. Parks said that this...

US pay-TV subscribers embrace cloud DVR

More than 45% of US pay-TV subscribers are interested in cloud DVR technology, according to research from Parks Associates. In particular, consumers are interested in unlimited storage space an...

Seagate launches personalised Roku channel

"Streaming of entertainment content continues to grow – two-thirds of US broadband households currently connect a CE device to their TV sets – meaning that consumers have a wide variety of viewing...

OTT passes 50% of American homes

Recent research from Parks Associates finds thatfinds that, unsurprisingly, subscriptions are highest among households with a younger head-of-household, with 72% among ages 18-24 and 71% among ages...

‹
1
2
3
4
5
6
7
8
9
10
...
21
22
›