Register

I agree with the Privacy Policy

Rapid TV News

More than half of Americans subscribe to OTT

September 25, 2014

It would appear that over-the-top (OTT) has truly crossed the proverbial chasm in the US with 55% of broadband households subscribing to such services according to research from Parks Associates.

This could open up new opportunities for cloud solutions, said the analyst, but don't count traditional TV out. Indeed, OTT uptake appears to be additive to the TV experience.

"Over 50% of US broadband households have at least one TV series that they 'never miss,'" said Glenn Hower, research analyst at Parks Associates. "Offering multiple content options is increasingly important as more consumers turn to connected CE and mobile devices for their video, audio, and other media needs. We see considerable demand for the functions created by cloud solutions."

From the article "More than half of Americans subscribe to OTT" by Michelle Clancy.

Previously In The News

Half of pay-TV subs with HBO OTT would cut the cord

HBO's prospects for picking up a new audience with a standalone streaming service are looking pretty good: about 17% of US broadband households are likely to subscribe to an over-the-top (OTT) vide...

Quarter of US broadband households own streaming media device

The connected home is increasingly becoming smarter and a hub for wireless video according to research from Parks Associates. RokuSeagateIn its report, Parks found that ownership and usage of c...

Netflix gnaws away at pay-TV, Premium Channel VOD revenues

The increasing influences of OTT in the decision processes of pay-TV consumers, says the Choosing Content: Viewing Video report from Parks Associates, raises the possibility of Watch Instantly cann...

Strong European preference for PC for online video, but business models challenged

New research by Parks Associates analysing broadband and pay-TV services, business models, and consumer preferences has found that in some countries viewers prefer PCs over TVs for watching video,...

‹
1
2
...
6
7
8
9
10
11
12
...
16
17
›