Register

I agree with the Privacy Policy

Rapid TV News

More than half of Americans subscribe to OTT

September 25, 2014

It would appear that over-the-top (OTT) has truly crossed the proverbial chasm in the US with 55% of broadband households subscribing to such services according to research from Parks Associates.

This could open up new opportunities for cloud solutions, said the analyst, but don't count traditional TV out. Indeed, OTT uptake appears to be additive to the TV experience.

"Over 50% of US broadband households have at least one TV series that they 'never miss,'" said Glenn Hower, research analyst at Parks Associates. "Offering multiple content options is increasingly important as more consumers turn to connected CE and mobile devices for their video, audio, and other media needs. We see considerable demand for the functions created by cloud solutions."

From the article "More than half of Americans subscribe to OTT" by Michelle Clancy.

Previously In The News

More than quarter of US broadband homes own streaming device

Research from Parks Associates has revealed that 27% of US broadband households now own a streaming media device and nearly 90% have devices connected to the Internet. The firm's Q1 2015 consum...

OTT passes 50% of American homes

Recent research from Parks Associates finds thatfinds that, unsurprisingly, subscriptions are highest among households with a younger head-of-household, with 72% among ages 18-24 and 71% among ages...

Parks: OTT account-sharing tops 11%

A full 11% of US households are using other people’s accounts (i.e. are unpaid consumers) for digital video. Digital media consumer research from Parks Associates reports that while 57% of US b...

Consumers show big support for cloud DVR

Consumers in the US are interested in cloud DVRs, with Parks Associates research finding that 51% of pay-TV subscribers would like unlimited space to store DVR recordings. About 50% of US broad...

‹
1
2
...
6
7
8
9
10
11
12
...
21
22
›