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More than quarter of US broadband homes own streaming device

April 30, 2015

Research from Parks Associates has revealed that 27% of US broadband households now own a streaming media device and nearly 90% have devices connected to the Internet.

The firm's Q1 2015 consumer survey also showed that more consumers bought a streaming media device than a Blu-ray player in the last 12 months and that these devices have the highest connection rate among the top CE categories. By comparison, just over three-quarters (77%) of the households with a smart TV and fewer than half of those with a Blu-ray player have those devices connected.

"The paradigm is changing, thanks to the growing amount of [online video] and over-the-top (OTT) content available to connected CE, which has allowed streaming media devices to carve out a key niche in the connected home," explained Barbara Kraus, director of research, Parks Associates. "With the popularity of content streaming, CE manufacturers must innovate to create unique user experiences."

From the article "More than quarter of US broadband homes own streaming device" by Joseph O'Halloran.

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