Providing market intelligence for more than 35 years

Rapid TV News

MWC 2014: 30% of US broadband users watch mobile video monthly

As Mobile World Congress 2014 continues to unveil the latest in devices capable of supporting video experiences, research from Parks Associates has shown that almost three-tenths of US broadband users watch video on a mobile phone monthly.

Moreover, the analyst’s mobile industry research showed that at present the average user consumed 1.7 hours of video on a mobile phone each week and the number of people in North America who watch mobile video and TV shows on mobile devices at least weekly will increase to 173 million by 2017.

"Since 2008, revenues from voice services for the top-four US mobile network operators (MNOs) have declined 6%, while data revenues have grown 129%," said Harry Wang, director, Health & Mobile Product Research, Parks Associates. "Mobile data revenues will be key to offsetting stagnant growth in voice revenues. Most major MNOs worldwide are transitioning or have already adopted tiered or shared usage-based data plans, and they will continue to experiment with pricing models to optimise the revenue-generation potential of mobile data access."

From the article, "MWC 2014: 30% of US broadband users watch mobile video monthly" by Joseph O'Halloran.

Previously In The News

Seagate launches personalised Roku channel

"Streaming of entertainment content continues to grow – two-thirds of US broadband households currently connect a CE device to their TV sets – meaning that consumers have a wide variety of viewing...

More than 25% of US homes to have streaming player by 2015

The likes of Roku, Apple and increasingly Amazon Fire TV are driving rapid expansion of streaming media players in US households according to research from Parks Associates. Indeed The Evolving...

Three out of seven key segments dominate multiscreen video

Despite the diffuse nature of multiscreen devices, just three types of consumers — travellers, avid viewers and multiscreeners — watch the most mobile video content according to research from Parks...

Interest in Chromecast 'wanes'

Enthusiasm for the Google Chromecast streaming video dongle appears to be waning, analyst Parks Associates has noted in a first quarter 2014 consumer survey. Even though ownership of the $35 pr...