Register

I agree with the Privacy Policy

Rapid TV News

NAB 2014: Roku outguns Apple TV on TV and movie over-the-top use

April 08, 2014

Leading US analyst Parks Associates has revealed survey data showing that more Roku owners than Apple TV owners use an over-the-top (OTT) service.

Specifically, the firm's Streaming CE and Content Purchasing Habits report found that 86% of Roku owners compared to 77% of Apple TV owners use a subscription OTT service of any kind. Three-quarters of Roku owners were found to have used Netflix, while 63% of Apple TV owners use it. However, more Apple TV owners used Amazon Prime Instant Video by a factor of 40% vs. 28%.

The research also found that the amount a household spends on OTT increases with the number of devices, with the connected game console as the initial entry point for OTT video. "Many pay-TV subscribers are also OTT users, but they have to move outside of their provider's service interface to access OTT content," explained Brett Sappington, director, research, Parks Associates. "Pay-TV providers ultimately need to retain access to the viewer, but operator set-top boxes have long been closed to anyone other than the pay-TV provider. Some are considering how they can facilitate the OTT experience without losing connection to the consumer."

From the article, "NAB 2014: Roku outguns Apple TV on TV and movie over-the-top use."

Previously In The News

Three out of seven key segments dominate multiscreen video

Despite the diffuse nature of multiscreen devices, just three types of consumers — travellers, avid viewers and multiscreeners — watch the most mobile video content according to research from Parks...

Interest in Chromecast 'wanes'

Enthusiasm for the Google Chromecast streaming video dongle appears to be waning, analyst Parks Associates has noted in a first quarter 2014 consumer survey. Even though ownership of the $35 pr...

Young viewers key in driving OTT market

A report from Parks Associates has revealed the full extent to which younger viewers are driving the uptake of over-the-top (OTT) services, in particular over multiple devices. The analyst's Tr...

4KTVs to hit mainstream pricing by 2016

4KTVs will follow a similar, but faster, growth pattern as HDTVs, which have reached 82% of US broadband households after 15 years on the market, according to Parks Associates. The firm predict...

‹
1
2
...
8
9
10
11
12
13
14
15
16
17
›