Register

I agree with the Privacy Policy

Rapid TV News

NAB 2014: Roku outguns Apple TV on TV and movie over-the-top use

April 08, 2014

Leading US analyst Parks Associates has revealed survey data showing that more Roku owners than Apple TV owners use an over-the-top (OTT) service.

Specifically, the firm's Streaming CE and Content Purchasing Habits report found that 86% of Roku owners compared to 77% of Apple TV owners use a subscription OTT service of any kind. Three-quarters of Roku owners were found to have used Netflix, while 63% of Apple TV owners use it. However, more Apple TV owners used Amazon Prime Instant Video by a factor of 40% vs. 28%.

The research also found that the amount a household spends on OTT increases with the number of devices, with the connected game console as the initial entry point for OTT video. "Many pay-TV subscribers are also OTT users, but they have to move outside of their provider's service interface to access OTT content," explained Brett Sappington, director, research, Parks Associates. "Pay-TV providers ultimately need to retain access to the viewer, but operator set-top boxes have long been closed to anyone other than the pay-TV provider. Some are considering how they can facilitate the OTT experience without losing connection to the consumer."

From the article, "NAB 2014: Roku outguns Apple TV on TV and movie over-the-top use."

Previously In The News

More than half of Americans subscribe to OTT

It would appear that over-the-top (OTT) has truly crossed the proverbial chasm in the US with 55% of broadband households subscribing to such services according to research from Parks Associates....

TV remains overwhelming leader for video viewing

US broadband households spend an average of 1.3 hours per week watching video on a tablet and 1.6 hours per week on a smartphone, compared with almost 20 hours per week on a TV. That's accordin...

US pay-TV subscribers embrace cloud DVR

More than 45% of US pay-TV subscribers are interested in cloud DVR technology, according to research from Parks Associates. In particular, consumers are interested in unlimited storage space an...

Seagate launches personalised Roku channel

"Streaming of entertainment content continues to grow – two-thirds of US broadband households currently connect a CE device to their TV sets – meaning that consumers have a wide variety of viewing...

‹
1
2
3
4
5
6
7
8
9
10
...
16
17
›