Register

I agree with the Privacy Policy

Rapid TV News

Nielsen: Cord-cutting may be vastly overstated

April 25, 2015

Still, other researchers disagree with Nielsen’s conclusions. Parks Associates recently found that the number of households planning to cancel their pay-TV service (potential cord-cutters) has increased, reaching 7% of US broadband + TV households. Parks also noted that the new deal between Apple and HBO to stream the HBO Now streaming service to Apple devices is just the latest example of reasons why consumers will continue to cut the cord.

"The pay-TV industry is experiencing a slow crisis in terms of paying customers," said Brett Sappington, director of research at Parks Associates.

"Content is key to attracting and retaining consumers, and consumers are now looking beyond pay-TV for that content."

From the article "Nielsen: Cord-cutting may be vastly overstated" by Michelle Clancy.

Previously In The News

Parks: OTT account-sharing tops 11%

A full 11% of US households are using other people’s accounts (i.e. are unpaid consumers) for digital video. Digital media consumer research from Parks Associates reports that while 57% of US b...

Consumers show big support for cloud DVR

Consumers in the US are interested in cloud DVRs, with Parks Associates research finding that 51% of pay-TV subscribers would like unlimited space to store DVR recordings. About 50% of US broad...

Cord-cutting still not common, but OTT soars

Even with new entrants like Sling TV and HBO Now, cord-cutting is still an uncommon phenomenon in the US: Only 7% of its 115 million households have broadband and OTT but no pay-TV. According t...

OTT market rife with opportunity for 'innovative' entrants

2015 is proving to be a blockbuster year for over-the-top (OTT) video services, but we are a long way from peak OTT says a Parks Associates study. Indeed the report, The OTT Playbook, Part II:...

‹
1
2
...
7
8
9
10
11
12
13
...
21
22
›