Register

I agree with the Privacy Policy

Rapid TV News

Nielsen: Cord-cutting may be vastly overstated

April 25, 2015

Still, other researchers disagree with Nielsen’s conclusions. Parks Associates recently found that the number of households planning to cancel their pay-TV service (potential cord-cutters) has increased, reaching 7% of US broadband + TV households. Parks also noted that the new deal between Apple and HBO to stream the HBO Now streaming service to Apple devices is just the latest example of reasons why consumers will continue to cut the cord.

"The pay-TV industry is experiencing a slow crisis in terms of paying customers," said Brett Sappington, director of research at Parks Associates.

"Content is key to attracting and retaining consumers, and consumers are now looking beyond pay-TV for that content."

From the article "Nielsen: Cord-cutting may be vastly overstated" by Michelle Clancy.

Previously In The News

Gaming consoles are the No. 1 connected device in US homes

Talk about a shift in content consumption: 46% of US broadband households now have an Internet-connected game console and over a quarter (28%) use it as their primary connected CE device, says Park...

More than half of Americans subscribe to OTT

It would appear that over-the-top (OTT) has truly crossed the proverbial chasm in the US with 55% of broadband households subscribing to such services according to research from Parks Associates....

TV remains overwhelming leader for video viewing

US broadband households spend an average of 1.3 hours per week watching video on a tablet and 1.6 hours per week on a smartphone, compared with almost 20 hours per week on a TV. That's accordin...

US pay-TV subscribers embrace cloud DVR

More than 45% of US pay-TV subscribers are interested in cloud DVR technology, according to research from Parks Associates. In particular, consumers are interested in unlimited storage space an...

‹
1
2
...
13
14
15
16
17
18
19
20
21
22
›