Register

I agree with the Privacy Policy

Rapid TV News

Nielsen: Cord-cutting may be vastly overstated

April 25, 2015

Still, other researchers disagree with Nielsen’s conclusions. Parks Associates recently found that the number of households planning to cancel their pay-TV service (potential cord-cutters) has increased, reaching 7% of US broadband + TV households. Parks also noted that the new deal between Apple and HBO to stream the HBO Now streaming service to Apple devices is just the latest example of reasons why consumers will continue to cut the cord.

"The pay-TV industry is experiencing a slow crisis in terms of paying customers," said Brett Sappington, director of research at Parks Associates.

"Content is key to attracting and retaining consumers, and consumers are now looking beyond pay-TV for that content."

From the article "Nielsen: Cord-cutting may be vastly overstated" by Michelle Clancy.

Previously In The News

81% of N. American pay-TV subs have TV Everywhere capability

Even though TV Everywhere is still very much immature, even in North America, research from Park Associates calculates that by mid-2011 the concept will be available to 81% of subscribers in the re...

NAB 2014: Roku outguns Apple TV on TV and movie over-the-top use

Leading US analyst Parks Associates has revealed survey data showing that more Roku owners than Apple TV owners use an over-the-top (OTT) service. Specifically, the firm's Streaming CE and Cont...

4KTVs to hit mainstream pricing by 2016

4KTVs will follow a similar, but faster, growth pattern as HDTVs, which have reached 82% of US broadband households after 15 years on the market, according to Parks Associates. The firm predict...

It’s a post-HDTV world: 4K set to hit mainstream by 2016

4K TVs are set to follow a similar, but faster, growth pattern to HDTVs, which have reached 82% of US broadband households after 15 years on the market, according to research by Parks Associates. I...

‹
1
2
...
13
14
15
16
17
18
19
20
21
22
›