Register

I agree with the Privacy Policy

Rapid TV News

Nielsen: Cord-cutting may be vastly overstated

April 25, 2015

Still, other researchers disagree with Nielsen’s conclusions. Parks Associates recently found that the number of households planning to cancel their pay-TV service (potential cord-cutters) has increased, reaching 7% of US broadband + TV households. Parks also noted that the new deal between Apple and HBO to stream the HBO Now streaming service to Apple devices is just the latest example of reasons why consumers will continue to cut the cord.

"The pay-TV industry is experiencing a slow crisis in terms of paying customers," said Brett Sappington, director of research at Parks Associates.

"Content is key to attracting and retaining consumers, and consumers are now looking beyond pay-TV for that content."

From the article "Nielsen: Cord-cutting may be vastly overstated" by Michelle Clancy.

Previously In The News

Quarter of US broadband households own streaming media device

The connected home is increasingly becoming smarter and a hub for wireless video according to research from Parks Associates. RokuSeagateIn its report, Parks found that ownership and usage of c...

Three-fifths of US broadband homes never back up to cloud

The continued proliferation of mobile devices for services such as video is making storage a limiting factor for consumer content, but backing up to the cloud is far from being normal consumer beha...

Netflix gnaws away at pay-TV, Premium Channel VOD revenues

The increasing influences of OTT in the decision processes of pay-TV consumers, says the Choosing Content: Viewing Video report from Parks Associates, raises the possibility of Watch Instantly cann...

Strong European preference for PC for online video, but business models challenged

New research by Parks Associates analysing broadband and pay-TV services, business models, and consumer preferences has found that in some countries viewers prefer PCs over TVs for watching video,...

‹
1
2
...
6
7
8
9
10
11
12
...
16
17
›