Register

I agree with the Privacy Policy

Rapid TV News

Non-linear nears half of US TV video consumed

October 23, 2014

On-demand appears to have crossed the chasm: the average US broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of traditional TV, Parks Associates research reveals.

The report, noted that non-linear video accounts for 49% of the video consumed on the TV. And in fact, it already accounts for 60% of TV video viewed by consumers 18-24.

"Growing consumer demand, alongside new over-the-top (OTT) service announcements from HBO and CBS, is driving all players in the video ecosystem to add streaming capabilities to their devices," said Barbara Kraus, director of research at Parks Associates.

Parks Associates research shows consumers are also using connected devices for purposes outside video. Nearly 40% of US broadband households that use the smart TV as their primary connected device regularly access and spend at least one hour per week using Facebook on it.

From the article "Non-linear nears half of US TV video consumed" by Michelle Clancy.

Previously In The News

Nielsen: Cord-cutting may be vastly overstated

Still, other researchers disagree with Nielsen’s conclusions. Parks Associates recently found that the number of households planning to cancel their pay-TV service (potential cord-cutters) has incr...

US online pay-TV households set to double

“In 2017, 14% of non-pay-TV households were planning to subscribe to a service in the next 12 months, a notable increase from 2015 and 2016,” said Parks Associates senior director of research Brett...

Connected CE, streaming devices to dominate holiday sales

Connected entertainment devices, including game consoles and streaming media devices, will be among the most popular gifts for the holiday season, according to Parks Associates. Among connected...

Entone readies Magi hybrid TV DVR for Cable

Entone is announcing its Magi Hybrid CATV Media Gateway at the SCTE Cable-Tec Expo, targeted at cable operators looking to deliver an integrated hybrid TV service that combines live TV, DVR and ove...

‹
1
2
3
4
5
6
7
8
9
10
...
16
17
›