Register

I agree with the Privacy Policy

Rapid TV News

OTT credential-sharing to cost $500MN in revenue in 2015

July 08, 2015

It's common for families to share log-in details for services like HBO Go, but that's bad news for programmers: over-the-top (OTT) video service credential sharing will cost the industry $500 million in direct revenues worldwide in 2015.

In a recent survey Parks Associates found that 6% of US broadband households use an OTT video service that is paid by a person living outside of the household. That number increases among millennials: 20% of OTT users aged 18-24 use an OTT video service paid by someone outside the home, the highest of any age group. Only 10% of OTT subscribers 25-34 admit to this behaviour. Across the board, few respondents expressed guilt or embarrassment over using someone else's video service credentials.

Glenn Hower, research analyst at Parks Associates, commented: "Credential-sharing has a measurable impact on video services, particularly in the OTT video service area, where young subscribers are active. The impact on OTT video revenues is especially troublesome as OTT providers are investing large sums of money to boost their original content offerings."

From the article "OTT credential-sharing to cost $500MN in revenue in 2015" by Michelle Clancy.

Previously In The News

CES 2014: 103MN US pay-TV households by end of 2014

The lure of the new in terms of functionality is to provide a spur to the US pay-TV market over the course of 2014 according to a new survey from Parks Associates presented at CES 2014. The ana...

MWC 2014: 30% of US broadband users watch mobile video monthly

As Mobile World Congress 2014 continues to unveil the latest in devices capable of supporting video experiences, research from Parks Associates has shown that almost three-tenths of US broadband us...

TV Connect 2014: Consumer quality expectations high regardless of platform

TV users are demanding exacting standards from the services they pay for, no matter how it is delivered, according to research from Parks Associates. Unveiling the research at TV Connect 2014,...

It’s a post-HDTV world: 4K set to hit mainstream by 2016

4K TVs are set to follow a similar, but faster, growth pattern to HDTVs, which have reached 82% of US broadband households after 15 years on the market, according to research by Parks Associates. I...

‹
1
2
...
8
9
10
11
12
13
14
15
16
17
›