2015 is proving to be a blockbuster year for over-the-top (OTT) video services, but we are a long way from peak OTT says a Parks Associates study.
Indeed the report, The OTT Playbook, Part II: Keys to Building Momentum, commissioned by Vindicia and Ooyala, found that the market now has more than 65 players — either currently offering video services or announcing plans to do so in the coming months. In addition to current OTT leaders Netflix, Hulu Plus, HBO and Amazon Prime, the report identified a number of up and coming players across major markets who have stated their intentions to introduce OTT services, including SingTel, Sony, Warner Bros, Overstock.com and Samsung.
Moreover, Parks Associates calculated that approximately 1.6 billion people worldwide actively watch online video on a variety of connected devices, representing just over a fifth of the planet's population. In addition, it estimated 900 million access TV programming and movies online today, and predicts this number will rise to over 1.3 billion video viewers by 2019.
From the article "OTT market rife with opportunity for 'innovative' entrants" by Joseph O'Halloran.
