Register

I agree with the Privacy Policy

Rapid TV News

OTT passes 50% of American homes

April 27, 2015

Recent research from Parks Associates finds thatfinds that, unsurprisingly, subscriptions are highest among households with a younger head-of-household, with 72% among ages 18-24 and 71% among ages 25-34 having an OTT service subscription.

"Consumers in key demographics have adopted OTT services in large numbers, and now both content companies and service providers need to develop the technologies and solutions to deliver high-quality video experiences to these subscribers," said Glenn Hower, research analyst at Parks Associates.

Interestingly, while OTT uptake continues apace, it's not necessarily translating into cord-cutting. Nielsen recently found that 93% of cable subscribers who also have a subscription video-on-demand VOD service are more likely to drop the SVOD than they are cable. A full 99% of cable subscribers who also had SVOD still had cable three months later.

From the article "OTT passes 50% of American homes" by Michelle Clancy.

Previously In The News

Video services, pay-TV and OTT set for big change

Consumer viewership of online video has dramatically increased in the past few years, and this trend will continue in 2012, according to a research note from Parks Associates. Parks said that this...

OTT credential-sharing to cost $500MN in revenue in 2015

It's common for families to share log-in details for services like HBO Go, but that's bad news for programmers: over-the-top (OTT) video service credential sharing will cost the industry $500 milli...

CES 2014: 103MN US pay-TV households by end of 2014

The lure of the new in terms of functionality is to provide a spur to the US pay-TV market over the course of 2014 according to a new survey from Parks Associates presented at CES 2014. The ana...

Seagate launches personalised Roku channel

"Streaming of entertainment content continues to grow – two-thirds of US broadband households currently connect a CE device to their TV sets – meaning that consumers have a wide variety of viewing...

‹
1
2
3
4
5
6
7
8
9
10
...
19
20
›