Register

I agree with the Privacy Policy

Rapid TV News

OTT video quests for special treatment via 'managed service' status

March 21, 2015

Similarly, research from Parks Associates shows on-demand video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24.

"Growing consumer demand, alongside new OTT service announcements from HBO and CBS, is driving all players in the video ecosystem to add streaming capabilities to their devices," said Barbara Kraus, director of research at Parks Associates.

From the article "OTT video quests for special treatment via 'managed service' status" by Michelle Clancy.

Previously In The News

Half of pay-TV subs with HBO OTT would cut the cord

HBO's prospects for picking up a new audience with a standalone streaming service are looking pretty good: about 17% of US broadband households are likely to subscribe to an over-the-top (OTT) vide...

Cord-cutters approach 7% of US TV population

While consumers watch more than 30 hours of video per week on average, the number of households planning to cancel their pay-TV service (potential cord-cutters) has also increased, reaching 7% of U...

Canadians embrace both traditional TV and OTT streaming

Nearly 60% of Canadian broadband households have at least one connected CE, including a smart TV, Blu-ray player, gaming console, connected PVR/DVR, or streaming media device connected to the Inter...

Nielsen: Cord-cutting may be vastly overstated

Still, other researchers disagree with Nielsen’s conclusions. Parks Associates recently found that the number of households planning to cancel their pay-TV service (potential cord-cutters) has incr...

‹
1
2
...
6
7
8
9
10
11
12
...
19
20
›