Register

I agree with the Privacy Policy

Rapid TV News

Parks: OTT account-sharing tops 11%

May 15, 2015

A full 11% of US households are using other people’s accounts (i.e. are unpaid consumers) for digital video.

Digital media consumer research from Parks Associates reports that while 57% of US broadband households access an over-the-top (OTT) video subscription, account sharing is a lingering challenge. The research shows that 11% of Netflix subscribers, 10% of Hulu Plus subscribers and 5% of Amazon Prime Instant Video subscribers are using an account paid for by someone else. Account sharing is highest among younger households, where 22% of those 18-24 who use an OTT service use a subscription paid by someone outside of their household. This OTT account-sharing research includes OTT services that are independent of pay-TV services.

"OTT video accounts for a disproportionate amount of content consumed when compared to expenditure — over one-third of video consumed per week is OTT, but it is only 9% of the household video budget," said Brett Sappington, director of research, Parks Associates. "Account sharing is part of the larger problem in monetising the strong consumer demand for OTT content.”

From the article "Parks: OTT account-sharing tops 11%" by Michelle Clancy.

Previously In The News

TV users gravitate towards dedicated apps

In a move that could have profound ramifications for programming, more research has confirmed the trend that TV users are increasingly turning to dedicated apps to access TV channels. According...

Roku, Apple TV penetration doubles in two years

The number of US broadband households with a streaming video media device, such as a Roku or an Apple TV, has doubled since 2011, reaching 14% in 2013, new research has revealed. Parks Associat...

More than two-fifths of US broadband homes take online video

The result of increased access in US homes not only to high speed networks but also over-the-top (OTT) content is driving a huge uptake in online video according to new research by Parks Associates...

LiveRail notches growth in Q3 for programmatic ads

The LiveRail platform sends more than 400,000 bid requests per second to over 90 buyers/bidders, enabling them to purchase video advertising inventory in real-time. LiveRail is forecasting that it...

‹
1
2
...
8
9
10
11
12
13
14
15
16
17
›