Register

I agree with the Privacy Policy

Rapid TV News

Parks: OTT account-sharing tops 11%

May 15, 2015

A full 11% of US households are using other people’s accounts (i.e. are unpaid consumers) for digital video.

Digital media consumer research from Parks Associates reports that while 57% of US broadband households access an over-the-top (OTT) video subscription, account sharing is a lingering challenge. The research shows that 11% of Netflix subscribers, 10% of Hulu Plus subscribers and 5% of Amazon Prime Instant Video subscribers are using an account paid for by someone else. Account sharing is highest among younger households, where 22% of those 18-24 who use an OTT service use a subscription paid by someone outside of their household. This OTT account-sharing research includes OTT services that are independent of pay-TV services.

"OTT video accounts for a disproportionate amount of content consumed when compared to expenditure — over one-third of video consumed per week is OTT, but it is only 9% of the household video budget," said Brett Sappington, director of research, Parks Associates. "Account sharing is part of the larger problem in monetising the strong consumer demand for OTT content.”

From the article "Parks: OTT account-sharing tops 11%" by Michelle Clancy.

Previously In The News

Video services, pay-TV and OTT set for big change

Consumer viewership of online video has dramatically increased in the past few years, and this trend will continue in 2012, according to a research note from Parks Associates. Parks said that this...

Pain is in Spain as UK, Germany lead in Euro pay-TV

Pay-TV adoption in Germany and the UK has reached levels of penetration nearly double that found in other key markets, in particular Spain, according to data from Parks Associates. Revealing it...

TV users gravitate towards dedicated apps

In a move that could have profound ramifications for programming, more research has confirmed the trend that TV users are increasingly turning to dedicated apps to access TV channels. According...

CES 2014: 103MN US pay-TV households by end of 2014

The lure of the new in terms of functionality is to provide a spur to the US pay-TV market over the course of 2014 according to a new survey from Parks Associates presented at CES 2014. The ana...

‹
1
2
3
4
5
6
7
8
9
10
...
19
20
›