Register

I agree with the Privacy Policy

Rapid TV News

Pay-TV due to launch 4K in a major way

October 15, 2014

While significant obstacles remain to the 4K market, at least one researcher is bullish on its outlook: 46 million households worldwide will subscribe to an UltraHD pay-TV service by 2018, according to Parks Associates.

Parks Associates expects that more pay-TV providers will deploy the service as a differentiator, especially to woo younger consumers who are more likely to use new pay-TV features, such as TV everywhere and cloud DVR.

This will be more and more important, considering that these same Millennials also have slightly lower subscription rates for pay-TV services. In the US, 82% of consumers 18-22 have a pay-TV subscription, compared to 87% among older consumers.

From the article "Pay-TV due to launch 4K in a major way" by Michelle Clancy.

Previously In The News

TV Everywhere fails as a retention strategy in US

Adoption and ARPU for three-screen (TV/PC/cell phone) subscription video packages, including single-play services, bundled packages and stand-alone OTT services is on the rise, according to new res...

The jury is out on 3G tablet sales

Other firms are forecasting robust growth for 3G-enabled tablets. Parks Associates sees sales of tablet computers accelerating as the number of global 3G and 4G wireless subscribers grows. Earlier...

TV Everywhere spreads across Europe

Following its increasing adoption in the US, the concept of TV Everywhere is now proliferating across Europe according to new research by Parks Associates. The analysts found that households in...

81% of N. American pay-TV subs have TV Everywhere capability

Even though TV Everywhere is still very much immature, even in North America, research from Park Associates calculates that by mid-2011 the concept will be available to 81% of subscribers in the re...

‹
1
2
...
8
9
10
11
12
13
14
15
16
17
›