Register

I agree with the Privacy Policy

Rapid TV News

Pay-TV due to launch 4K in a major way

October 15, 2014

While significant obstacles remain to the 4K market, at least one researcher is bullish on its outlook: 46 million households worldwide will subscribe to an UltraHD pay-TV service by 2018, according to Parks Associates.

Parks Associates expects that more pay-TV providers will deploy the service as a differentiator, especially to woo younger consumers who are more likely to use new pay-TV features, such as TV everywhere and cloud DVR.

This will be more and more important, considering that these same Millennials also have slightly lower subscription rates for pay-TV services. In the US, 82% of consumers 18-22 have a pay-TV subscription, compared to 87% among older consumers.

From the article "Pay-TV due to launch 4K in a major way" by Michelle Clancy.

Previously In The News

Video services, pay-TV and OTT set for big change

Consumer viewership of online video has dramatically increased in the past few years, and this trend will continue in 2012, according to a research note from Parks Associates. Parks said that this...

MWC 2014: 30% of US broadband users watch mobile video monthly

As Mobile World Congress 2014 continues to unveil the latest in devices capable of supporting video experiences, research from Parks Associates has shown that almost three-tenths of US broadband us...

Two-fifths of German, Spanish broadband homes own a smart TV

Europe is increasingly a connected TV territory says a Parks Associates study showing more than 40% of broadband households in Germany and Spain own a smart TV, while UK adoption of smart TVs is at...

US pay-TV subscribers embrace cloud DVR

More than 45% of US pay-TV subscribers are interested in cloud DVR technology, according to research from Parks Associates. In particular, consumers are interested in unlimited storage space an...

‹
1
2
3
4
5
6
7
8
9
10
...
19
20
›